Machelle Staggs was working in the medical field when a horrible injury nearly rendered her disabled. When she moved to Cookeville, she was still battling a lot of pain but had a vision of working for herself by converting her baking hobby into a business, and that's how P Dillys Cupcakes was born. In this podcast, Machelle talks candidly about the struggles of entrepreneurship, highlights the creative guerrilla marketing techniques that launched her business, and shares about how this community embraced her and her shop. This is a must listen for any budding entrepreneur or someone starting over in a second career!